2023 International Insurance Awareness Day
International Insurance Awareness Day is celebrated every year on the 28th of June to encourage, educate, and alarm people about the importance of developing a culture of insurance and saving that secures an individual's or family’s future in the event of an emergency or unplanned event. Tolani (2019) simply defines insurance as the process of transferring financial risks to a third party who will compensate for insured risks such as accidents, deaths, motor vehicle repairs, and health expenses. Tolani further states that the three general types of insurance are life, medical, and non-life. Depending on which product one invests in, some offer emergency loss recovery, and others are life insurance that is also given as a lump sum if the policyholder is alive when the insurance term has expired. This essay will first discuss the importance of managing money, and secondly, it will highlight why it is important for people to invest in savings and protect themselves with insurance. Finally, it will suggest ways to increase awareness about insurance.
Image source: BSP Financial Group | Facebook
Firstly, money dictates important actions such as going to university, purchasing a new vehicle or house, or recovering from financial losses in business. As such, it is important to have control over your finances by managing money well. Managing financial losses by investing in insurance products has many benefits, such as being financially independent, managing risks and money well, and building your financial confidence. According to the International Labour Organization (2023a), "insurance is a financial tool that can help households and businesses better manage risks and money without having to resort to harmful coping strategies, such as selling assets, depleting savings, or borrowing money at high interest rates".
Secondly, investing in insurance products ensures proper management of risks. Being able to manage risks means controlling the effects of financial losses and thus having an influence over how to recover from unexpected events. Risk insurance refers to the risk of the occurrence of something unexpected that might include the loss or damage of valuable assets or the injury or death of a person (Srivastav, 2023). Being able to manage financial risks is a significant step towards being free from financial burdens. As such, choosing to invest in insurance products means choosing to protect the interests of your family, career, or business.
In addition, investments in insurance products build financial confidence. According to Zalis (2018), an important aspect of financial confidence is investing it in areas such as savings and insurance products that accommodate unexpected risks. Growing your financial confidence leads to success in other areas of life, such as career, business, family relationships, education, health, and other social engagement activities. Insurance products build financial confidence in people because they eliminate the burden of unforeseen inconveniences that may occur.
Furthermore, insurance products contribute to better money management. Morrow (2023) supports this by stating that insurance is a need when it comes to net income breakdown and management. Using insurance products prevents one from exhausting financial resources when unexpected events occur. It allows one to satisfy other financial responsibilities, such as family obligations, without worrying about other burdens, as the insurance products cover them. It allows one to focus on other financial goals and plans. Jadhav (2023) stated that saving and investing are crucial to achieving financial goals, but to manage money well, one must realize that these are as important as preparing for unforeseen events that may derail other financial plans. As such, not only is insurance an important aspect of managing money, but it also contributes to a better quality of life (First State Community Bank, 2020).
Thirdly, in PNG and other Pacific island countries, more effort should be invested in research to understand the basic dynamics of insurance and the knowledge level of the public on the subject. For example, research may help identify strengths, weaknesses, opportunities, and threats in relation to insurance and how the public or a portion of the population understands it. Quality research exceeds expectations and identifies data that can be used to improve service or attract more people to purchase insurance products. The International Labour Organization (2023b) has uncovered that some people simply avoid financial products such as insurance because they simply do not understand their importance; research helps to identify such areas for improvement. Research can also identify markets for insurance products, such as new graduates who may want to build a healthy financial foundation or families intending to purchase their first house.
Additionally, PNG has a high level of illiteracy at approximately 63.4% among adults (Port Courier, 2018); as such, the publication or media coverage of the benefits of insurance products has great potential to inform new customers and attract more policyholders. Great publications ensure that the right information is communicated to a specific audience in a format where it can be understood. Marketing strategies and publications should be tailored to different audiences; for example, new graduates would most likely be interested in motor vehicle insurance. Publications should also be extended to suit the needs of different levels of education, such as primary and secondary. Children that learn and understand the value of money early in life are more informed and are likely to invest in insurance products, whereas an individual who has limited understanding will prefer not to invest.
In conclusion, insurance products allow policyholders to transfer the effects of unexpected losses to a third party. The common types of insurance are life, medical, and non-life; from these, one has the option of choosing based on his or her needs. It is important to manage money well in order to benefit from it. Insurance is one of those areas where, when invested, it relieves one of many unforeseen financial burden. Purchasing insurance products helps to manage risks well and build financial confidence. However, many people in PNG do not know the significance of insurance; as such, to increase public awareness of insurance, research and improved broadcasting and media publication will inform and attract more people.
Reference
Editor - Post Courier. (2018, September 4). Literacy rate remains low. Post Courier. https://www.postcourier.com.pg/literacy-rate-remains-low/
First State Community Bank. (2020, January 28). 5 Worthwhile Benefits of Financial Self-care. Financial Management and Insurance Division. https://www.fscb.com/blog/5-worthwhile-benefits-of-financial-self-care
International Labour Organization. (April 28, 2023). Financial education: the role of insurance. International Labour Organization – Analysis. https://www.ilo.org/global/topics/employment-promotion/social-finance/financial-inclusion/WCMS_879354/lang--en/index.htm
Jadhav, K. (2023, May 11). 4 Benefits of Including Insurance in Your Personal Finance Strategy. PersonalFN. https://www.personalfn.com/dwl/Insurance/4-benefits-of-including-insurance-in-your-personal-finance-strategy
Morrow, J. (2023, January 17). How to Manage Your Money in 3 Simple Steps [YouTube Video]. https://www.youtube.com/watch?v=iJBDn9YKUtk
Srivastav, K. A. (2023). Risk Insurance. WallStreetMojo. https://www.wallstreetmojo.com/risk- insurance/
Tolani, S. (2019, August 18). What is Insurance? The Financial Planning Process [YouTube Video]. https://www.youtube.com/watch?v=FtmQKJRB2Rc
Zalis, S. (2018, June 16). 8 Steps for Growing Your Financial Confidence. Forbes. https://www.forbes.com/sites/shelleyzalis/2018/06/16/women-money-8-steps-for-growing-your-financial-confidence/

Comments
Post a Comment